Diwali fashion catalog photography.
Lehenga, saree, anarkali, sherwani — on-model renders in the Diwali editorial palette, at Myntra, Flipkart, Amazon India, Meesho, Nykaa Fashion and AJIO spec. Ship by September 27, 2026 to capture the EORS Diwali Sale window. From ₹70 per image.
Last verified: 2026-07-21
Hero · 3:4 · 1500 × 2000 px · Myntra slot 1
Diwali 2026 is Friday, November 8, 2026.
Catalog shoot-by date is September 27, 2026 — six weeks before the festival peak. Marketplace algorithmic boosts ramp at T-30 days; ship early to capture the full ramp window.
- Festival
- Nov 8, 2026
- Shoot-by
- Sep 27, 2026
- Catalog live by
- Oct 1, 2026
- EORS soft-launch
- Oct 25, 2026
When to shoot for Diwali 2026.
Diwali campaigns ship live by Sep 27, 2026 — six weeks before the Nov 8 festival peak — to capture marketplace pre-festival ramp and EORS placement on Myntra and Flipkart. D2C brands using Kraftr’s fidelity-first pipeline compress the shoot window from four weeks to one to three days, rendering 50–200 lehenga, saree, anarkali and sherwani SKUs at marketplace spec from a single flat-lay reference.
Counts back from Nov 8.
| Phase | Date | What to lock |
|---|---|---|
| T-13w | Aug 9 | Festival creative concept; SKU shortlist |
| T-10w | Aug 30 | Flat-lay references; model selection |
| T-9w | Sep 6 | Hero render approved (anchor for chapter) |
| T-7w | Sep 20 | Full catalog rendered (50–200 SKUs) |
| T-6w | Sep 27 | Catalog uploaded — shoot-by date |
| T-4w | Oct 11 | Catalog live; paid-ad creative testing begins |
| T-2w | Oct 25 | EORS Diwali Sale soft-launches on Myntra |
| T-day | Nov 8 | Festival peak |
Lehenga, saree, anarkali, sherwani.
Diwali catalogs lead with red, maroon and gold lehenga, anarkali, saree, and sherwani SKUs — typically 60–70% ethnic wear, 20–25% indo-western fusion, 5–15% accessories.
Lehenga
35–45%Red, maroon and gold zardosi. Full-length 3:4 portrait — skirt flare needs the bottom 30% of the frame to read correctly.
Saree
20–25%Gold-and-cream silk drapes. Pallu emphasis with traditional borders. Soft warm-tone secondary backdrops for slots 2–3.
Anarkali / lookbook
15–20%Festive group lookbook. Three models in anarkali, lehenga and sherwani against a subtle diya backdrop — EORS festival lifestyle slot.
Detail close-up
Slot 4Macro of zardosi embroidery, gota patti and zari trim. Garment fills frame, weave and thread color preserved from the flat-lay reference.
10 credits. No card. First Diwali render on us.
Diwali EORS slot specs.
EORS, Big Billion Days and Diwali Sale placements weight HD imagery over the year-round minimum. Plan hero renders at 2,000 × 2,000 px or larger for the highest-ranked Diwali slots.
| Marketplace | Slot 1 (hero) | Ratio | Min dims | EORS specific |
|---|---|---|---|---|
| Myntra | Full-length on-model, white BG | 3:4 portrait | 1,500 × 2,000 px (hero); 2,000+ for EORS | Extra festival lifestyle slot weighted in ranking |
| Flipkart Fashion | 1:1 white BG + 4:5 alternates | 1:1 + portrait | 1,000 × 1,000 (zoom); 2,000+ for HD | Big Billion Days HD-bias |
| Amazon India | 1:1 white BG, full product | 1:1 | 1,000 × 1,000 (min); 1,600 × 1,600 (rec) | Great Indian Festival — main image white BG |
| Meesho | 1:1, garment fills 80%+ | 1:1 | 1,200 × 1,200 | Mega Blockbuster — price over fidelity |
| Nykaa Fashion | 3:4 portrait on-model | 3:4 | 1,500 × 2,000 | Pink Friday — premium-look bias |
| AJIO | 1:1 + 4:5 alternates | 1:1 + 4:5 | 1,200 × 1,200 | Big Bold Sale |
Keep planning the Q4 calendar.
Frequently asked questions.
- When should D2C fashion brands shoot their Diwali 2026 catalog?
- Diwali campaigns shoot by Sep 27, 2026, to ship live four to six weeks before Nov 8. Marketplaces ramp algorithmic ranking ~30 days out — late catalogs miss the boost. Brands using Kraftr's fidelity-first pipeline compress the shoot window from four weeks to one to three days; lock dates can slide to mid-October without missing the peak.
- How early do top brands plan their Diwali campaign?
- Top Indian D2C brands lock Diwali creative concepts 12–13 weeks before the festival (early August 2026 for a Nov 8 peak). The week-by-week ramp: concept lock T-13w, references T-10w, hero render T-9w, full catalog T-7w, marketplace upload T-6w. EORS placements close 2–3 weeks before the festival peak.
- What's the ROI of a dedicated Diwali fashion catalog?
- Indian fashion D2C brands typically capture 25–35% of Q4 revenue across the Diwali–wedding window. Dedicated Diwali catalogs out-convert generic ethnic-wear listings during the festival window because marketplace algorithms reward editorial-festival creative for EORS placements. Brands that skip Diwali-specific catalogs lose share to brands that ship the seasonal lookbook.
- Can Kraftr render festive-wear realism — heavy embroidery, zari, brocade?
- Kraftr's fidelity-first pipeline preserves zardosi embroidery scale, brocade weave density, and zari thread color from the flat-lay reference. Every shot in a Diwali chapter anchors to the hero render, so trim, print and palette stay consistent across hero, back, side, detail and look-shot slots — the same way the in-product Kraftr shoot pipeline locks fidelity for marketplace QC.
- What are Myntra's Diwali EORS image requirements?
- Myntra EORS placements weight HD imagery — hero renders at 2,000 × 2,000 px or larger on the long edge — over the year-round 1,500 × 2,000 px minimum. The 3:4 portrait aspect ratio, white #FFFFFF primary-slot background, and gender-matched full-length model rules apply unchanged. EORS adds an editorial festival lifestyle slot that ranks higher when filled.
- Does Kraftr support Diwali-specific palettes (red, gold, maroon, cream)?
- Kraftr renders Diwali catalogs in the festival's editorial palette — red, maroon, gold, cream, deep emerald — at marketplace-spec composition. Festival palette is a styling parameter, not a model parameter; the flat-lay reference's actual fabric colors are preserved, while scene styling adds Diwali-appropriate backdrops, hair, makeup and jewelry.
- Can we ship the same Diwali catalog to Myntra, Flipkart, Amazon India and Meesho?
- Yes. Kraftr produces every marketplace's required aspect ratio from one reference set — Myntra 3:4, Flipkart 1:1 + portrait alternates, Amazon India 1:1, Meesho 1:1, Nykaa Fashion 3:4, AJIO 1:1. One Diwali shoot, every channel, every spec. Channel choice becomes a margin and audience decision rather than a re-shoot decision.